Championing Bruin Excellence
Welcome to Blue & Gold Society, UCLA Athletics' fan membership program created to support Bruin student-athletes. Members receive access to behind-the-scenes videos, exclusive merch, and chances to win exceptional experiences. Join us in celebrating student-athletes and helping fuel their success.
JOIN BLUE & GOLD SOCIETY
Exclusive Access
Go behind-the-scenes of UCLA Athletics and get insider perspectives from high performing student-athletes.
Empowered Fandom
Rep the Bruins with members-only gear and enter sweepstakes for special prizes like game-worn and signed jerseys.
Exceptional Experiences
Cheer on future Olympians with admission to select home events and win game day experiences, including sideline access or premium club seats at the Rose Bowl.
Latest News
August 25 2025
MEMBERS ONLYLights, Camera, Action, Bruins.
You fuel their future. Back UCLA’s athletes, unlock unique benefits, and be part of something bigger than the game.
August 25 2025
MEMBERS ONLYBTS: UCLA Media Day
Lights, cameras… chaos. Go behind the scenes of UCLA Football Media Day and catch the Bruins in their unfiltered element.
August 25 2025
MEMBERS ONLYBurning Questions: UCLA Football
Think you know the Bruins? Watch the UCLA Football team face the heat in Burning Questions.